As part of the requirements for my certification, I must plan out my own entrepreneurial venture with a marketing focus. I have begun planning my business - Shoestring - aiming at helping local artists build a basic marketing plan to better sell their art.

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Shoestring is a digital marketing support and consultancy firm specifically for local artists to help them diversify their revenue streams and help them become less reliant on government grants.  

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The project is still currently in progress.

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