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Entrepreneurship Independent Project

Business Planning, Digital Marketing

As part of the requirements for my certification, I must plan out my own entrepreneurial venture with a marketing focus. I have begun planning my business - Shoestring - aiming at helping local artists build a basic marketing plan to better sell their art.

Shoestring is a digital marketing support and consultancy firm specifically for local artists to help them diversify their revenue streams and help them become less reliant on government grants.  

The project is still currently in progress.